Fast forward several year... my brother-in-law Tim is out working in his yard and he walks over to say hello to his neighbor. Tim is wearing a Faw-kinn-ae sweatshirt I had given him. All of the sudden his neighbor says, “Hey—where did you get that?!”
Tim tells his neighbor, “My brother-in-law makes them.”
Turns out the neighbor is a copywriter for the ad agency I had interviewed at several years before. My Fawkinnae art at been passed thoughout the agency after my interview and all the copywriters in the agency had been meeting for beers after work as—The Faw-kinn-ae Sportsman’s Club! This had been going on for years.
The neighbor says, “How do I get one of those?”.
Tim gave him my contact information. The neighbor ended up ordering sweatshirts for his entire opening day fishing party. That chance encounter still makes me smile. Faw-kinn-ae!
Funny thing, after the fishing opener I talked with the neighbor and asked how the sweatshirts had worked out. Of course everyone loved them. He then shared this, his 90 year old grandmother commented on how nice the sweatshirts were and asked what it said. His reply,
Fäw-kinn-ae those copywriters think fast!